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Everyone is familiar with the Subway Diet featuring Jared, the guy who lost 245 pounds in a year by walking and replacing two meals a day with Subway sandwiches. Now, as Paul Harvey would say, it’s time for the rest of the story. Read further for a brief history of the subway diet.
Like man college students Jared Fogle worked a part time job, his at an adult book store, to pay for college. He sat long hours in a class room, sat long hours behind the counter at the video store while eating snacks, and as a result ended up weighing 425 pounds. Jared realized his weight was critical and so started looking for a way to drop some pounds.
None of the diets he tried worked – he couldn’t stick to them. But then he found a Subway shop near his dorm. Without knowing it he was inventing the Subway diet. Jared decided to skip breakfast every day, walk the mile and a half there and back to Subway for both lunch and dinner during which he consumed only a sandwich, a bag of baked chips and a diet soft drink. His caloric intake plummeted from about 10,000 calories each day to only 900, with 6 miles of walking added for good measure. The result of Jared’s personal Subway diet was a loss of 245 pounds in only a year.
How did this Subway diet become a national ad campaign for the Subway chain? After losing the weight Jared ran into a friend who worked with the school paper. This buddy barely recognized Jared, so he decided to write an article about his amazing weight loss. Men’s Health magazine picked up the story as part of an article about weird diets that work. A subway franchisee in Chicago brought the story to the attention of his advertising people who talked to Jared to make certain it was legit. They took the ad idea to Subway’s national ad agency who disliked the idea, so they created a local campaign for Chicago featuring the Subway diet.
Needless to say the Subway diet became a huge hit. Suddenly Jared and his Subway diet were everywhere – in newspapers, on television, even on Oprah. Now it was the national agency’s turn to ask about running the ads around the country.
The Subway diet has worked for a lot of people. But keep in mind that Jared’s extreme program of calorie cutting and extreme weight loss are, in general, potentially dangerous. His plan of cutting calories and exercise are well known to lead to weight loss and a healthy life style.
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Source by Francisca Cahyaningsih
